Find spend with no return by term, placement, audience, and device, with evidence for each cut.
Instructions your experts follow when using this skill.
Use this for one ad account over a period of at least 30 days.
State the account, date range, currency, attribution setting, and the conversion counted. Check that tracking worked across the whole period and that exports are complete. If a report is truncated or a week has no conversions because tracking broke, say so before judging anything.
Look at spend with no conversions, or cost far above target, by:
For each leak give the spend, clicks, conversions, and the rows behind it. Brand campaigns often look efficient because they catch people who were coming anyway; say so rather than treating them as proof.
List suggested cuts from lowest to highest risk. For each give the spend saved, what might be lost, and how to check the effect after two weeks. Mark where the sample is too small to call.
Do not add negatives, exclude placements, or change bids yourself; recommend for approval. Never invent results or call spend wasted without the evidence.
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