Use when the user names an industry, a vertical motion, or asks how to win a specific sector: the vertical playbook with narrative, use cases, proof plan, and entry sequence.
Instructions your experts follow when using this skill.
Use this when the user names an industry, a vertical motion, or asks how to win a specific sector. Start from the vertical, the use cases that matter there, the proof on hand, and the routes that reach it.
The sector's pressure, the use cases your product answers, and the adoption journey from first team to standard. One page, in the industry's own language.
Incumbents, partners, analysts, and the buying committee shape. One positioning line and one test question per incumbent, each graded confirmed, likely, or unknown with link and date.
Reference customers, quantified outcomes, and the compliance or procurement badges the vertical demands. Missing proof becomes a dated milestone with an owner, not a hope.
Trigger accounts, the talk track in vertical language, the battlecard lines against the sector incumbent, and exit criteria. One motion per vertical; sales and partners execute the routes.
Lighthouse accounts first, then the repeatable motion, each with entry and exit criteria. Name what must be true — references, badges, coverage — before the next wave opens.
The vertical playbook with narrative, use cases, proof plan, and entry sequence, saved dated under verticals. Review it when the vertical misses its pipeline bar or the incumbent shifts.
No vertical proof means you draft the narrative and flag the reference gap as the first milestone. No industry access means the play stays partner-led until direct coverage exists. Never invent a reference customer, a compliance badge, or a vertical win rate. Vertical claims publish only on the owner's explicit yes.
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