Press release draft

Use this once the angle and key messages are agreed.

Confirm the facts

Collect the headline fact, date, place, product or company names, figures with their sources, quotes with the name of the person who approved each, customer names with permission, embargo date and time, and the media contact. Mark anything missing as a placeholder in square brackets.

Draft the release

• Headline and subhead that state the news, not the mood.
• First sentence: who, what, when, and why it matters.
• Second paragraph: the proof, with figures a reporter can check.
• One or two quotes that add a view, not a repeat of the facts.
• Availability, price, or next steps if relevant.
• Boilerplate and media contact.

Keep it under 500 words. Cut superlatives, "leading", "revolutionary", and "excited to announce".

Approval list

Return the draft with a table of every quote, figure, and named customer, marked approved, pending, or missing, with the owner for each.

Never invent a quote, figure, customer name, or award, and never mark a quote approved on the user's say-so alone. Do not publish the release or send it to a wire service or reporter.