Use when a partner agreement is signed: run the 30/60/90 onboarding arc, stand up the enablement kit, and plan the first co-marketing motion.
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Use this when an agreement is signed. Start from the partner, the agreement model, the named owner on each side, portal and training access, and the first joint motion.
Enablement starts within five business days of signature with a Day 1-5 kickoff: a timed two-hour agenda covering introductions, goals, access, and the first motion.
Then set the arc and file it where the owner actually looks:
One owner on each side. Every milestone dated.
A reseller gets the full playbook; a referral partner gets a one-pager. The full kit is: a pitch sheet their sellers can use this week, a battle card against the top competitor (Legal-reviewed), a demo script, a return-on-investment calculator, case studies, an FAQ, a security pack, three qualifying questions with exact wording, the top three objections with a one-paragraph answer each, and training with tiered certifications — Foundation passes at 80, Pro at 85, Expert at 90 — expiring at twelve months with mini-certifications on each release.
Only certified sellers lead co-sell. Each artifact names its owner and its refresh date, and refreshes inside five days of any release. Name the response SLA for partner requests while you are at it.
One dated item — a webinar, a joint post, or an event — with who brings the audience, who makes the asset, and how spend and market development fund (MDF) claims work.
Check the MDF fiscal-year expiry, and reallocate unspent or underperforming funds quarterly on documented results. An undated idea stays a backlog line, never a commitment.
At each 30-day mark: milestones hit, certification progress, first pipeline. A miss gets a dated rescue line with an owner, not silence.
The 90-day arc with owners and dates, the enablement kit list, the first co-marketing item, and the health-check schedule.
No portal or learning system yet means the arc runs on documents and live sessions, and you name the access gap at the top. Nothing partner-facing leaves without your yes.
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