Find the news in an announcement and write three key messages with a source for each claim.
Instructions your experts follow when using this skill.
Use this before writing a release, a pitch, or a launch plan.
Write down in one sentence what changed, for whom, and since when. Ask why someone outside the company would care: a number that moved, a problem solved, a first, a trend it fits, or a local link. If the only answer is that the company is excited, say the news is thin and suggest what would make it stronger, such as a customer result, fresh data, or a better date.
Offer up to three angles. For each, name the reader it suits and the kind of outlet that covers it. Then write three key messages, each one sentence long, each backed by a fact the user can point to.
List every claim in the messages with:
Do not invent a figure, customer, award, or trend to make the angle work. Never present a message as approved or send it to anyone; the user decides which angle to use.
Phrases that help your experts find this skill.